YouTube released its annual lists ranking the top moments, creators, and music on the platform across the Middle East & North Africa.

Regional fashion powerhouse 6thStreet has achieved a significant 5-8x return on ad spend (ROAS) through its partnership with Gupshup, the world’s leading Conversational AI Engagement platform. This ...

UM MENAT has announced the promotion of Jad Daou to Deputy General Manager – UAE, where he will lead UM’s newly established High-Growth Unit. This unit is a pivotal component of UM’s growth strategy, ...

Moe Minkara, Founder/Executive Creative Director of Mink and his take on AI.

For Dani Oneisse, CEO of Livingroom, AI is “a tool to facilitate the processing of vast amounts of information to extract insights that matter to me." ...

Sarah Harake, Associate Business Director - Talent Acquisition, Publicis Groupe, on AI.

Nasrallah Saad, Executive Producer at What If, goes a little futuristic when it comes to AI.

Thankfully, for her, this is not some “one size f its all.” She would not advise all clients or push it down their throat. “It depends on the brand’s character. For instance, some AI has oppned doors ...

Mohammad Halabi, Conceptual Arabic Copywriter and Content Writer, equates the advent of AI to “what the printing press did for mankind.” ...

Lauren Abrahamian, project leader at Publicis, on AI today.

Nicolas Huvé, Operations Director at the EPICA Awards, explains what AIJE (Artificial Intelligence Jury Experiment) is, and how it fits in the mould of EPICA, which in itself is “breaking the mould”.

Communicate spoke to Nibal Hadchiti Dfouni, Copywriting and Content Lead, GroupM, MENA.