In more practical terms, the Volta team pitches its product as an equivalent to Shopify but focused on B2B transactions. While Shopify, the ecommerce giant that helps people create an online store ...

The quest for go-to-market (GTM) alignment at B2B companies is a never-ending journey, since evolving buyer behavior requires go-to-market teams to adapt to keep up. Before diving into the future ...

B2B email marketing doesn’t have to be boring. In fact, B2B email marketing can be just as creative and engaging as its B2C counterpart. However, for solopreneurs and small business owners, the ...

Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog ...