The subconscious message in the Coca Cola logo that fans are only just noticing
Robinson also experimented with several versions of the company's logo in Spencerian script, a popular style of writing at ...
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7 strategies Coca-Cola used to become one of the world's most recognizable brands
Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script, which accountants used, because it would differentiate it from its competitors.