Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.

The best candle brands are based on our team's collective love for good candles and our own experiences. We look for sustainable practices and high quality materials, good throw (how well a scent ...

All around the world, brands and companies are implementing social media strategies into their digital marketing campaigns to boost brand awareness, increase exposure, and improve sales.

If you buy something, we may earn an affiliate commission. Learn how we test. Classic fine jewellery brands like Cartier, Bulgari and Chopard will always be around, but they’re not your only options — ...

A quick browse for the best swimsuit brands may leave you engulfed in a wave of options. But this year, we’re here to make the quest for pool and beachside dressing much more streamlined.

Connecting its rich heritage with the modern game, and articulated through a distinctive and bold new brand, it is designed to resonate with everyone from new and existing fans to the players and ...

The brand's reach has also expanded within other retailers, including Shopbop and Saks. Hill House puts its current valuation at approximately $150m (£118m), although the BBC was unable to obtain ...

A brand is a living entity. As marketers, we realize how brands evolve over time. We've outlined defined stages that guide us in the process of brand building, enabling us to position the brand ...

It’s also the most valuable generation for brands to attract because they have the greatest lifetime value. Generations at a Glance So, what can you learn from the changes the pandemic has ...

In the wake of this, the brand’s director Santino Pietrosanti’s DEI speech from the 2024 Virgin Atlantic Attitude Awards has surfaced online. The event, which the car brand powered ...

Whether you love dainty, glittering jewels and delicate silver chains, or chunky gold hoops and statement pieces, these affordable jewellery brands offer plenty of choice; in fact, there have ...