PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Metallic eyeshadows are a holiday must-have. They add a shimmering, frosty touch that’s perfect for any seasonal event. Mix ...

“The most flattering eyeshadow for mature skin is one that has a very soft, subtle sheen,” Stiles says. “Shadows that are too shimmery lean unflattering.” This theory is commonly held by industry pros ...