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The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is supposed to be a "powerful celebration of modernism," the company ...

Although the company's name logo will look slightly different, Jaguar plans to keep its signature animal as it leaps into this new chapter. Instead of the recognizable silver jaguar, the company ...

Jaguar, the British luxury auto brand, unveiled its new logo and branding strategy on November 19, according to a report by PA Media. The company is moving towards becoming an only-electric car maker.

The company described its new logo, which is written as JaGUar, as a “powerful celebration of modernism” that “seamlessly blends upper and lowercase characters in visual harmony”.

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