The Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games Saturday with even more edible insanity.

No. 18 ranked Iowa St. knocked off No. 13 Miami in a high-scoring, 42-41 victory. However, when it came to the Pop-Tarts Bowl ...

Sports fans meme’d out the bowl game in its first go-around when a smiling, frosted strawberry-flavored Pop-Tart mascot was ...

After beating Miami, Iowa State got to partake in one of the more off-the-wall college football traditions: the eating of the edible mascot at the Pop-Tarts Bowl.

The Pop-Tarts Bowl delivered fireworks before we even got to the main event which, of course, is the postgame celebration and the eating of the mascot. Iowa Sta ...

The sport’s tastiest tradition returned as Iowa State topped Miami in a 42-41 thriller, earning the right to pick its Pop-Tart of choice for the postgame celebration.

Pop-Tarts were everywhere in Orlando, and after Iowa State outlasted Miami to win the Pop-Tarts Bowl, suddenly it was feeding ...

Iowa State celebrated a sweet victory in the Pop-Tarts Bowl by eating the namesake bowl mascot. Check out the postgame ...

Higgins and Porter were hardly alone in deciding to watch from the sideline. Miami quarterback Cam Ward played the first half ...

For the second straight year, the Pop-Tarts Bowl has captured the attention of college football fans. The story of the game ...

College football's newest (and strangest) tradition did not disappoint, with Cinnamon Roll chosen to be consumed by ...