Blueberry has been part of Pop-Tarts’ permanent lineup for more than 50 years, but the addition of lemon transforms this ...

Alessi Bakery is like the Willy Wonka’s Chocolate Factory of the baking world, minus the Oompa Loompas and with a lot more ...

Continuing our SBJ 2024 recaps, my colleague Ben Portnoy broke down the year in college athletics in his last weekly ...

In 2023, Florida Citrus Sports worked with Kellanova (NYSE: K), sponsor of both the Pop-Tarts Bowl and Cheez-It Citrus Bowl, ...

Pop-Tarts fans are getting excited for a new flavor that’s slowly making its way to stores. Unfortunately, it seems like they ...

They pop up in countless dishes, from sweet pastries to savory sauces. Many people enjoy their fresh, slightly tart flavor, ...

The winners of the 2024 Pop-Tarts Bowl will receive a trophy with a functioning toaster. The announcement comes after the 2023 college football game, when its edible mascot descended into a giant ...

The Hurricanes will play in this year’s Pop-Tarts Bowl, which has quickly grown a following for its Pop Tart-based antics.

The reveal of the Pop-Tart Bowl’s new trophy, built with an actual working toaster, on Sunday night ended a quick-turnaround ...

Pop-Tarts Bowl unveiled a new trophy on Monday, and a new parody commercial has followed the toasty revelation. The Pop-Tarts ...

In an era of college football where bowl sponsors are constantly looking to up the antics, a functional toaster trophy is a ...