Alternative telecast of Dec. 21 Texans-Chiefs game will blend live football with data-driven animated elements from popular ...

Sure, it’s one thing to talk about NFL quarterbacks like the Kansas City Chiefs’ Patrick Mahomes and the Houston Texans’ C.J.

Sports fans can take advantage of Peacock’s limited-time Cyber Monday deal to watch live sports on the cheap. The streaming ...

When the Houston Texans and Kansas City Chiefs square off shortly before Christmas this season, they'll be wrapped with ...

Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the Madden NFL video game for ...

NBC plans to launch a Madden NFL-inspired alternate broadcast of the Kansas City Chiefs versus Houston Texans game Dec. 21.

The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...

NBC Sports and Peacock will collaborate with the National Football League, EA SPORTS, and Genius Sports (NYSE:GENI) to ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

For years now, sports television producers have turned to video games and their accompanying technology for inspiration, ...