The viral Pop-Tarts Bowl is back for 2024 with a new and improved trophy and additional mascot flavors. Here's what you need ...

So, with all the excitement surrounding the big reveal, you can imagine our surprise when a brand-new Pop-Tarts flavor ...

Just when you thought the Pop-Tarts Bowl couldn't get bigger, the winning team will now have a toasted trophy.

The Pop-Tarts Bowl was exactly what college football had hoped for, and this season, the game is returning. The hope is that the Bowl will be able to top its inaugural game, which saw a live ...

A Pop-Tart lives to be devoured. Back at ACC media days in July, bowl representatives hung a watercolor painting of the Frosted Strawberry Pop-Tart, with its signature smile, ascending into mouth ...

It started as the Blockbuster Bowl from 1990 to 1993, but it has gone through a number of sponsorship changes before Pop-Tarts took over in 2023. Here's the full naming history: Several big names ...

The Pop-Tarts Bowl MVP — Cam Ward, perhaps? — will have a decision at the end of the bowl game. Which flavor Pop Tart will he sentence to be devoured by his teammates? The MVP will pick ...