Beauty, Inc. ELF has long been celebrated for its impressive growth trajectory, but its current valuation raises concerns. The company’s forward 12-month price-to-earnings (P/E) ratio stands at 38.79, ...

Tis the season to get creative with our hair and makeup, when we get the green light to wear a tonne of glitter, deliberately smudged ‘morning after’ lipstick and the kind of smoked-out eye that only ...

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad ...

Red and gold is a classic Christmas combo, but instead of doing gold eyeshadow, drape cheeks in gold highlighter instead for a perfect glow. This content can also be viewed on the site it originates ...

picture alliance / Getty Images Whether it’s behaving like a bull or a bear, the gold market offers high liquidity and excellent opportunities to profit in nearly all environments due to its ...

Rebecca Dancer is a full-time freelance writer living in Los Angeles. She writes for a variety of publications, covering everything from beauty and wellness to fashion and lifestyle. Taylor has ...

Introducing our collection of seven charming “Late Arrival Letter Printables” from your Elf on the Shelf (and Santa too!). Whether delayed by a snowstorm at the North Pole, assisting in reindeer ...

12 Subtle & Sophisticated Festive Nail Art Ideas (& No Rudolph In... All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission ...

Pain behind the eyes can have several possible causes, including eye-related causes like dry eye syndrome and problems unrelated to the eyes, like migraines. The pain can feel like a dull ache, sharp ...

Elf leads a shoe train with random passengers. Guess the North Pole has a budget travel option now. Label the train clearly: Use bold letters or signs so kids know it's a "train" and not just shoes ...

Just when you think you know everything about Elf. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. And not only during the holidays ...