These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do ...

Malkani might be a maverick of his craft as L&K Saatchi & Saatchi's co-CCO by day, but this multifaceted creative is a ...

Engage with the world around you. Explore the natural landscapes that inspire you, attend community events and cultivate ...

Campaign creative was developed by Saatchi and Saatchi and will roll-out nationwide, whilst Australian brand strategy and design agency Houston Group led the brand update and strategy. The NRMA was ...

Campaign signs for the 2024 general election adorned front yards across Tampa Bay. “Vote No on Amendment 4″ next to a “Trump 2024″ sign. “Don’t make it weird” next to a “Harris ...

Former congressman Matt Gaetz (R-Florida) pulled his name from consideration for attorney general. What will this mean for Donald Trump’s other controversial Cabinet picks?

If it seems like only a week ago that President-elect Donald Trump named then-Rep. Matt Gaetz (R-Florida) as his pick to serve as attorney general in his incoming administration, that’s because ...

Set to ‘Silent Night’, the Christmas TVC project, which is part of the “Give a new beginning” campaign led by creative and fundraising agency, ntegrity – follows a mother and child experiencing ...

Image Source : SOCIAL MEDIA The image has been used for representative purposes only. Trending News: Swiggy Instamart, the quick-commerce arm of the popular food delivery platform Swiggy, has ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 31 min 50 sec ago By Rachel Karten - 2 hours 11 min ago By Ad Age Staff - 2 hours 24 min ago By Tim Nudd - 4 hours 27 min ago ...

Younger consumers recognize the tactic more easily, and it loses its power when it can be easily ignored. In traditional 360 campaigns, creative concepts and messages often become diluted as they’re ...