In this article, we've outlined how to build a budget for a comprehensive brand strategy that aligns with your corporate strategy so you can approach the next year with a clear vision of your brand's ...

The Kimberly-Clark brand tapped Turner Duckworth and FCB for a brand refresh and new campaign, respectively, as it marks its 100-year anniversary.

Brand strategy is an important aspect of building influence and favorability with both consumers and the market, therefore, it is important that brands put a sound strategy in place to achieve ...

Compass Studio has hired Nina Drakalovic as its brand and impact strategist.The announcement:Compass Studio, an Independent, ...

Democratic Party strategist James Carville recently stated that the woke ideas that the party embraced in 2020 came back to ...