Casadesus-Masanell, Ramon, Oliver Gassmann, Felix Wortmann, and Sven Jung. "Bosch (A): Entering the Electric Bike Market?" Harvard Business School Case 722-459, June 2022. (Revised October 2022.) ...
E-bike motors are the heart of electric bikes, dictating their performance, efficiency, and overall experience. In this ...
Premium bike maker Flyer has launched a pair of Bosch-assisted enduro bikes with "incredibly agile handling and generous travel." The "Alpine-tested" trail-rippers promise an exhilarating ride for ...
Casadesus-Masanell, Ramon, Oliver Gassmann, Felix Wortmann, Sven Jung, and Jordan Mitchell. "Bosch (A-B): Entering the Electric Bike Market?" Harvard Business School Teaching Note 724-427, March 2024.