Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall ...

As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections.

The Marketing Practice, a leading global B2B marketing agency, specializing in brand activation, account-based marketing (ABM ...

The holding company will leverage Intelligence Node’s artifical intelligence know-how to provide clients with real-time ...

Casey Hurbis previously served as chief marketer at Rocket Mortgage, where he oversaw two consecutive Super Bowl ad successes ...

The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands ...

New chief marketer Thomas Prather says the fast-casual chain was “adrift” after adjustments made during the pandemic period.

Wandering Wombs, a digital platform and community, is transforming how menstrual health is understood and celebrated. Combining education, innovative design, and community engagement, the platform ...

Julia Collier helped turn Kim Kardashian’s Skims into a trendy name with moves like striking its first major sports ...

To establish itself as a global brand with Italian DNA, Lavazza enlisted a cute robot — and former “Office” mates Steve Carell and John Krasinski.

A new partner program that allows agencies to integrate Mediaocean’s solutions follows the firm’s acquisition of Innovid last ...

The fan connection app is appealing to the masses with a new onboarding policy that has resulted in over 155,000 Cameos over the last 18 months.