Ye, has managed to turn controversies into headlines and ideas into billion-dollar ventures. For someone who has built a ...
West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...
The SHOWstudio founder’s latest project in partnership with West sees the pair attempt to reimagine the experience of online shopping in a new e-commerce site for West’s fashion brand Yeezy, which has ...
At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...
Adidas has ended its "fight" with Kanye West over antisemitic comments he made in 2022, which scuppered the sports brand and US rapper's "Yeezy" collaboration. Adidas discontinued the collection ...
the Yeezy Boost has only climbed in popularity, becoming arguably the most sought after sneakers in pop culture next to the Jordan Brand. With his Yeezy Boost 350, priced at $200, selling out in ...
The mocassin inspired Lightblaze Moc takes a lot of cues from the Yeezy Foam Runner and is set to release in two colourways ...
driven by the 14% growth in the Adidas brand. Gross margin expanded 2 percentage points to 51.3%, despite the hit from “this year’s significantly smaller and less profitable Yeezy business ...