And this one is not made out of bugs. In April, the pair launched Magic Spoon—a cereal that’s high in protein, gluten- and grain-free, and low in sugar and carbs—to stand up against brands ...

Magic Spoon is the latest evolution of cereal—a pantry staple that's wound a strange path through American history. A path that begins in 1863 when James Caleb Jackson invented the first cereal ...