Sports fans meme’d out the bowl game in its first go-around when a smiling, frosted strawberry-flavored Pop-Tart mascot was ...

Pop-Tarts Bowl Saturday featured a bonkers Fast & Furious tribute to a strawberry breakfast treat that was eaten last year by ...

College football's newest (and strangest) tradition did not disappoint, with Cinnamon Roll chosen to be consumed by ...

After beating Miami, Iowa State got to partake in one of the more off-the-wall college football traditions: the eating of the edible mascot at the Pop-Tarts Bowl.

Well in one of the most highly-anticipated events of the college football season, the Pop-Tarts Bowl is back today, featuring ...

From an oversized mascot to a functional toaster trophy, the Pop-Tarts Bowl brings all sorts of distinctive flair to college football's bowl season.

The Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games Saturday with even more edible insanity.

Pop-Tarts Bowl brought back the best bowl game mascots college football has to offer, and the mascot shenanigans were on ...

The sport’s tastiest tradition returned as Iowa State topped Miami in a 42-41 thriller, earning the right to pick its Pop-Tart of choice for the postgame celebration.

Last year's Pop-Tarts Bowl caught the world by storm when the winning team ate the toasted mascot. The 2024 game promises to be even bigger.

Iowa State celebrated a sweet victory in the Pop-Tarts Bowl by eating the namesake bowl mascot. Check out the postgame ...