Blueberry has been part of Pop-Tarts’ permanent lineup for more than 50 years, but the addition of lemon transforms this ...

In an era of college football where bowl sponsors are constantly looking to up the antics, a functional toaster trophy is a ...

Are you loyal to a certain Pop-Tarts flavor? We taste-tested everyone's favorite boxed breakfast pastry and ranked 15 popular ...

It seems Pop-Tarts is branching out. With outside help, the company has come up with a fancy trophy that just might be able ...

Pop-Tarts Bowl took the internet by storm when its mascot descended into a giant toaster on the field and was eaten by the ...

The Pop-Tarts Bowl is thrilled to announce the unveiling of the first championship trophy in sports to include a working ...

Just when you thought the Pop-Tarts Bowl couldn't get bigger, the winning team will now have a toasted trophy.

The only bowl with an edible mascot, the Pop-Tarts Bowl now offers a fully functional toaster for the winning team to enjoy on the field after the game in Orlando, Florida.

The Pop-Tarts Bowl captivated the college football scene last season by introducing an edible mascot. A year later, the ...

In 2023, Florida Citrus Sports worked with Kellanova (NYSE: K), sponsor of both the Pop-Tarts Bowl and Cheez-It Citrus Bowl, ...

Continuing our SBJ 2024 recaps, my colleague Ben Portnoy broke down the year in college athletics in his last weekly ...

Alessi Bakery is like the Willy Wonka’s Chocolate Factory of the baking world, minus the Oompa Loompas and with a lot more ...