The Coca-Cola Co. (KO) is scaling back its ambitious plastic reduction goals, a shift that has put environmental groups on high alert.

The company said it will shift its focus to plastic recycling, days after a global plastics treaty conference failed to produce an agreement.

“Coca-Cola’s decision to double down on single-use plastic – by killing its goals to reduce virgin plastic and to increase reusable packaging – is short-sighted, irresponsible, and worthy of widespread condemnation by its customers, its employees, its investors, and governments worried about the impact of plastics on our oceans and health.”

The company has been previously found by researchers to be among the world’s most polluting brands when it comes to plastic waste.

Coca-Cola explained in a press release that its “evolution is informed by learnings gathered through decades of work in sustainability, periodic assessment of progress and ident