The social media star will lead Maybelline New York's digital campaign, her first beauty campaign, launching next month.
Look first at the drugstore brands makeup artists use on themselves and their celebrity and influencer clients. "I love ...
One drugstore brand has set a new standard, creating what may be the spiciest, most intense gloss I’ve ever tried. And it’s only $12.99. Meet Maybelline ... As a beauty writer who grew ...
This has become a challenge for Maybelline as makeup purchases are highly related to product trials which used to be dominated by offline store experience. Maybelline needs to find a new and better ...
The Myntra End of Reason Sale is the perfect time to refresh your makeup collection, featuring amazing discounts on a wide ...
In Boots, the UK’s biggest beauty retailer, there are 374 –... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the ...