PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Accio makeup! Whether you’re a Gryffindor, Slytherin, Hufflepuff, or Ravenclaw, SheGlam’s new Harry Potter beauty collection ...

Tis the season to get creative with our hair and makeup, when we get the green light to wear a tonne of glitter, deliberately smudged ‘morning after’ lipstick and the kind of smoked-out eye that only ...

Party season is underway and we have been bookmarking some of our favourite Christmas makeup looks and how we might build ...

The genius behind Elphaba's sculpted base and intricate palette was expert makeup and prosthetic artist, Alice Jones. On ...

In case you missed it, TikTok has helped make Dior’s Addict Lip Glow Oil and Rosy Glow Blush two of the most covetable luxury ...

When it comes to eyeshadow, I'm usually pretty boring. I have a matte brown hue I use pretty much every time I do eye make-up ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Ariana Grande’s Wicked press tour glam is entirely achievable at home, no magic spells required. Grande’s official r.e.m.

“The most flattering eyeshadow for mature skin is one that has a very soft, subtle sheen,” Stiles says. “Shadows that are too shimmery lean unflattering.” This theory is commonly held by industry pros ...

Selena’s hair is styled in a sleek low bun with a deep side part and baby hairs. Her makeup highlights flawless, matte skin with subtle contouring to define her features. The eyelids are enhanced with ...