NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...
EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...
Alternative telecast of Dec. 21 Texans-Chiefs game will blend live football with data-driven animated elements from popular ...
The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...
The Houston Texans vs. Kansas City Chiefs game next month will feature an alternate stream on Peacock with a Madden NFL video ...
For years now, sports television producers have turned to video games and their accompanying technology for inspiration, ...
The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.
Sure, it’s one thing to talk about NFL quarterbacks like the Kansas City Chiefs’ Patrick Mahomes and the Houston Texans’ C.J.
When the Houston Texans and Kansas City Chiefs square off shortly before Christmas this season, they'll be wrapped with ...
Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...
This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.
Nico Iamaleava has had a successful first season as starting quarterback at Tennessee, with the No. 7 Volunteers in line to reach the College Football Playoff. Next year, another quarterback from the ...