NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...

The Houston Texans vs. Kansas City Chiefs game next month will feature an alternate stream on Peacock with a Madden NFL video ...

For years now, sports television producers have turned to video games and their accompanying technology for inspiration, ...

When the Houston Texans and Kansas City Chiefs square off shortly before Christmas this season, they'll be wrapped with ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly ...

Alternative telecast of Dec. 21 Texans-Chiefs game will blend live football with data-driven animated elements from popular ...

Ochocinco will serve as a real-time player “ratings adjuster.” Henry Leverette, who won the Ultimate Madden Bowl championship ... game will be on NBC on Dec. 21 beginning at 1 p.m. EST.

Ochocinco will serve as a real-time player “ratings adjuster ... featuring elements of the EA Sports Madden 25 video game during a Dec. 21 matchup between the Houston Texans and Kansas ...