RUN, don’t walk! FitFlop’s Black Friday sale has kicked off with huge savings on popular styles. One style selling fast is ...

Save big in FitFlop's Black Friday sale – there's up to 40% off FitFlop's entire range, including sandals, trainers and all ...

When it comes to summer footwear, comfort is always key! And this season, FitFlop has really raised the bar with their new line of bow ballet flats, perfect for warm weather styling. Ultra ...

The Ivory Suv Two-Bar Shearling Slides features a soft curly shearling outer material and a faux-fur footbed and the design is currently on sale for £69. The popular style is £100 cheaper than ...

So when I got the chance to try some of FitFlop's new ergonomic summer footwear range, I jumped at the chance. I'm sorry to say I have often chosen always style over substance when it comes to ...

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Brin is a Toronto-based contributor who covers physical retail. Fitflop, the UK-based ergonomic and wellness footwear brand, recently opened its first US store in New York City's SoHo. It launched ...