Amazon and Flipkart together pocketed Rs 11,600 Cr in FY24 by just selling their ad space.Q-comm players like Blinkit, Zepto & Swiggy Instamart are quickly catching up, say experts ...

By supporting our partners to become digital leaders, leveraging eCommerce for Geo-expansion, and ensuring a seamless E2E ...

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on ...

To effectively connect with the Gen Z group, it's essential to customize your strategy according to their likes.

This first banner ad invited users to “click” in an era when advertising was still a one-way interaction. This event was, in ...

The ad industry is bullish on the continued growth of the creator economy as they are justifying the impactful role creators ...

This episode of the Skift India Travel Podcast talks about how OTAs are catering to the evolving needs of millennials and Gen ...

In the dynamic world of digital marketing, a young Indian company is making waves that are resonating across the Atlantic and ...

Powered by innovative approaches to marketing and focused on digital native audiences across Asia, 11.11 or Singles’ Day has cemented its reputation as Asia’s biggest shopping occasion.

In this Marketing AI SparkCast episode, Aby Varma and Rob Rose discuss how AI enhances marketing processes when applied ...

TelevisaUnivision, challenged like all traditional media companies by cord-cutting and an unsettled ad market, is laying off ...

The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley ...