Each shade is thoughtfully selected for application either together or as single tones for a simple wash of colour ... s ...

Aldi’s Lacura Naturals 3 Eye Shadow Palette is also very similar to an Urban Decay palette—the Naked3 Soft Pink Eyeshadow ...

When it comes to eyeshadow, I'm usually pretty boring. I have a matte brown hue I use pretty much every time I do eye make-up ...

Be the life of the party (and the coolest girl you know) with trends that scream main-character energy. From sci-fi eyes to ...

New Year’s Eve is the ultimate excuse to pull out all the stops with your make-up. With 2025’s trends in full swing, it’s ...

Eye makeup trends come and go. Just over the last few years we’ve witnessed everything from graphic eyeliner and heavy ...

Pantone's color of the year is here for 2025! We have all the details on the luxe shade — plus makeup picks for rocking the ...

Glitter eyeshadow is a big trend for Christmas and there are options for all budgets. At the higher end you could look at YSL ...

“The most flattering eyeshadow for mature skin is one that has a very soft, subtle sheen,” Stiles says. “Shadows that are too shimmery lean unflattering.” This theory is commonly held by industry pros ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Think neutrals are on the way out in favour of vibrant hues? Think again – Pantone has just announced Mocha Mousse as Colour ...

Sabrina Carpenter, Camila Cabello, and Meghan Markle's makeup artists weighed in. We've been in an age of " no makeup makeup " for the last few years, so when I went backstage at NYFW to scope out ...