I interviewed five makeup artists—these are the top 2025 makeup trend predictions they have for next year, from grunge ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Be the life of the party (and the coolest girl you know) with trends that scream main-character energy. From sci-fi eyes to ...

Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The Solawave 4-in-1 Skincare Wand, $169, gets the stamp of approval from your FSA — and from Dr. Hadley King, a board ...

The most accurate astrological gift guide is based on the second house of the birth chart. An astrologer explains why, ...

Our astrology expert, Lisa Greenfield advises Capricorns to keep it "low and slow" this month. Here's what every It Girl ...

Discover the top holiday makeup trends and expert tips from leading makeup artists. From glowing skin to dazzling eyes, ...

Overall, these dynamic trends are shaping a beauty landscape that celebrates uniqueness and promotes a responsible approach ...

A subtle way to incorporate some Mocha Mousse into your wardrobe is with this cute pair of vintage-inspired sunnies. At 75% ...