Yumi Kaizuka is one of New York City’s top makeup artists. Having collaborated with celebrities like Lauryn Hill, Kell ...

Hogwarts lovers, rejoice! There’s a new, magically good makeup collaboration out that you’ll want to get your hands ...

A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases.

There are few makeup products as universally loved ... Keep reading to discover the best eyeshadows that have won over the ...

Wedding season makeup trends are evolving rapidly, from dewy skin to bold matte lips. This article highlights five essential ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Our astrology expert, Lisa Greenfield advises Capricorns to keep it "low and slow" this month. Here's what every It Girl ...

By the Fireplace by Maison Margiela has a cult following for a reason. The long-lasting smoky, woody fragrance evokes nostalgia, reminding one of leisurely days spent lounging by the fireplace. A ...

Best liquid highlighter​s to give you that glow whenever you need it, tried and tested - These buildable formulas provide a ...

Emily In Paris” star Ashley Park is no longer using beauty as a “mask” to hide her insecurities, she says in this beauty ...

Our best-selling nude eyeshadow palette unites a spectrum of fiery warm and ’barely there’ nudes. Capturing foil textured and creamy matte pigment packed shadows this nude eyeshadow palette is a “must ...

The local beauty girlies who have been eyeing the dual blush of Patrick Ta don't need to look any further because blk ...