The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape.

We've tried and tested 100+ concealers, including the most viral. We've rounded up the best for covering acne, blemishes and ...

My nails and aging hand skin have been treated well this year. Manucurist’s nail concealers and blushes will have you loving ...

From better-than-ever bases to the beauty products that made our hair shine, nails strong and skin gleam, these are the ...

Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup ...

The best editor-approved Black Friday beauty deals start at just $14. Shop 25 of my personal favorites in skin care, hair care, and makeup while they’re majorly discounted, including rarely on-sale ...

Body makeup is so underrated and underused. Most of us are happy to slap a bit of concealer or foundation on our faces ... or ...

You're likely thinking, "Ok, gimme some of that retinol goodness." But one potential downside you should be aware of is that ...

Shop Olaplex, Shark, Olay, Cosrx, and Laneige, and more beauty brands up to 70 percent off at Amazon for Black Friday 2024, ...

Stocking stuffers shouldn't be overlooked. While they're generally smaller and more practical than the presents wrapped and ...

Dry, tight skin can stop your usual products from doing their magic – here’s how to avoid a patchy complexion In this regular ...