While the rapid penetration of technology has helped businesses to increase their efficiency, increasing industry competition is making it difficult for many companies to stand out in the market and ...

The scale of the international business-to-business e-commerce industry, estimated at USD 6,883.47 billion in 2021, is expected to increase at a compound annual growth rate (CAGR) of 19.7% from 2022 ...

Digital platforms have been the go-to platforms for this generation. The amalgamation of their features and the current situation of the on-going pandemic has resulted in more digital marketing ...

We are storytelling creatures who seek to report experience, clarify tangled emotion, define and amuse ourselves through narrative: jokes, anecdotes, myth, romance ...

The Indian PR industry is growing at a very fast pace. With increasing number of companies in the business ecosystem and many foreign corporations setting their offices in India, the need for ...

Connecting People and Ideas PR agencies manage the relationship between the media and your business. In short, they work to get your brand name in the news so it becomes familiar and trusted by a wide ...

With the rapidly happening innovation and shifting consumer demands, businesses today often find it difficult to strategize and conduct their operations exclusively acquiring an edge over their ...

The Advertising industry has grown extensively over the past years, meandering through different forms. From papyrus to walls and stone tablets, to billboards, newspapers, radio, television, then ...

India is growing at a very fast rate and has emerged as a lucrative destination for investment. Businesses are competing to establish their brands in India. With social media marketing, the brand ...

A melange of perfect name, phrase, sign, symbol along with a plethora of other features such as team spirit and hard work that distinguishes a firm from its competitors is what we call branding. Over ...

A business has only two functions marketing and innovation, but what leads businesses coupling innovation in its marketing approach is forecasting the future before presenting its deliverables before ...

Today in this competitive world with numerous marketing & promotion avenues, and impeccable marketing campaigns, businesses look for a coherent, consistent and continually engaging form of marketing ...