Oscar Mayer has not used the jingle in ads since 2005. Previous versions have included the bologna song being sung by ...

VML, which has also previously worked with Pizza Hut, will oversee customer promotions, loyalty and CRM efforts, and digital ...

Connecting with Gen Z can be both a challenge and an opportunity for brands. The group is not a monolith, giving marketers an ...

When an unhinged approach to marketing is baked into a brand’s DNA, consistency builds a connection with its audiences.

Ad Age explores why agencies, in particular, are laying off DEI executives, while some industry professionals fear cuts will ...

As use of GLP-1 weight loss drugs including Wegovy and Ozempic increases, brands are introducing new offerings.

The ad flashes back to sweet family moments when the father also couldn’t hear well. Returning to the present moment, he puts ...

Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...

A young man confronts pressures of going to college in an emotional spot featuring a vintage Chevy truck and ...

The best B2B campaigns of 2024 were infused with creativity and fresh new approaches, revitalizing what can often seem like a ...

With shrinking budgets, marketers are asking agencies to produce more earned media and reactive purpose campaigns, as opposed ...

Kraft Heinz is facing criticism for how it responded to a customer who says she bought multiple boxes of the brand’s ...