Recent data from Kantar shows 36% intent to make a purchase on Black Friday marking a steady increase YoY since 2022.

Geoff Lyons, CEO PML Group, on how measurement will be key to brand success on OOH in 2025. What gets measured gets done, ...

Chris Cashen, the current vice president of IAPI and former managing partner with Mindshare, has been appointed as group head of strategy at GroupM Ireland. Cashen’s new role will see him taking on ...

Granite, the rapidly growing digital agency, has acquired the Limerick-based data science and digital marketing agency ...

With Irish actor Paul Mescal very much in the news at the moment for his role in Gladiator II, Lidl Ireland and Droga5 Dublin ...

Aisling O’Sullivan has been appointed as deputy managing director of Starcom, part of Core.

“The roundtable provided the opportunity for key leaders within the Irish advertising community to come together and discuss, ...

The Story of Advertising Podcast which is fronted by adman Stuart Fogarty is now complete following the final episode which ...

With the search for a new CEO of IAPI well underway, IAPI has made a number of new appointments to its executive team. The ...

Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home With the dawn of 2025, many Irish ...

The Irish advertising industry has united to launch its first national large-scale alternative Black Friday campaign challenging high-consumption culture. Called “Less Buying, More Being”, it promotes ...

New figures published by TAM Ireland show that TV advertising revenues between January and the end of September rose to ...