The mobile site lets consumers search from Zales’ inventory of more than 1,000 different types of jewelry. Consumers can also browse items by category such as wedding, rings, necklaces or men’s.

The company would have been better off sending consumers to its mobile site where they can have an optimized experience, and thus, helping Zales drive sales ... the jewelry retailer rolled out ...

Diamond jewelry retailer Signet Jewelers ... Signet, the parent company of retail diamond distributor Zales, has "same store sales, gross margin and credit risk," along with credit headaches ...