Yeezy is a media and fashion brand founded by American rapper, designer, and entrepreneur Ye, formerly known as Kanye West, on August 6, 2013. Incorporating fashion and music entities, it first began ...

The SHOWstudio founder’s latest project in partnership with West sees the pair attempt to reimagine the experience of online shopping in a new e-commerce site for West’s fashion brand Yeezy, which has ...

West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...

Concerns about Kanye West's behavior towards Adidas staff have been mounting since at least 2018, when executives suggested spinning off the Yeezy brand or even buying the trademark outright ...

our own conditions Most blacks with money have been beaten to submission Yeezy with the big house, did it way different Never listen to Hollywood producers I'm into podcasts. [as Red it's being put in ...

A more than 30-year footwear veteran, Smith has worked at top brands such as Adidas, Nike, Reebok and New Balance, and most recently served as a key footwear designer for Kanye West’s Yeezy brand.