Makeup brand Benefit Cosmetics is partnering with beauty retailer Ulta in a social media contest on Instagram where users share photos of their brows for a chance to win products, leveraging consumers ...
The Beauty Bars offer Benefit Brow and MAC makeup services, as well as skin and hair events creating ... [+] an hub of constant activity in the center of newly designed Ulta Beauty stores.
As cosmetic giants like Estee Lauder and Coty falter during the pandemic, Ulta Beauty has managed to beat Wall Street expectations — in part thanks to a boom in lash, brow, and eye makeup products.