The first Sierra store in Lincoln is set to open Saturday in the former Sears building. Sierra, a discount retailer that sells clothing, shoes and gear for outdoor activities like biking ...

This is the second location to open in the state, with the first store being in Wichita. As a brand centered around the outdoors and active lifestyles, Sierra also has many environmental ...

Sierra, an off-price retailer of outdoor apparel and gear, is opening on Loudon Road later this month. The store is slated to open Saturday, Nov. 23, in the former Bed, Bath & Beyond store ...

NORTON SHORES, MI – Discount outdoor retailer Sierra awarded Muskegon Luge $10,000 during the grand opening of its newest Michigan store. The adventure sports park at 462 Scenic Drive in North ...