Shaving razors specifically marketed to ... a men's product in a feminine package. But then Schick decided to develop a shaving product specifically intended for women. The result was Intuition, a ...

inventing in 1921 the Schick magazine razor with a plunger for discarding and inserting blades. Eight years later he perfected the power-driven shave. The Schick Dry Shaver, an electric gadget ...