I went up to Red and said ... member of a winning team was part of the Auerbach mystique. Larry Bird smokes one of Auerbach's traditional victory cigars after winning the 1981 NBA title.

That’s when we said, 'What would Red Auerbach have done?' He would have had some fun and celebrated in a big way." To really capture Auerbach's playful arrogance, the cigars are engraved with ...