Dramatic Ombre Mixing metallic and matte eyeshadows together never fails to impress and we adore this indigo take on the classic eye look. This purple-toned eyeshadow look promises to be one of the ...

Looking to update your eye make-up game? You’ve come to the right place. Purple eyeshadow is having a moment and we’re all in. From deep plum and indigo tones to whimsical iris and wisteria ...

Choose from purple eyeshadows and purple eyeliners to create a vivid violet experience with shades ranging from lilac to mauve which you can find on our eyeshadow palettes for brown eyes or purple ...

Metallic eyeshadows are a holiday must-have. They add a shimmering, frosty touch that’s perfect for any seasonal event. Mix ...

“The most flattering eyeshadow for mature skin is one that has a very soft, subtle sheen,” Stiles says. “Shadows that are too shimmery lean unflattering.” This theory is commonly held by industry pros ...

Obviously not every blue eye is the same though, so we recommend experimenting with eyeshadow for blue eyes with oranges, bronze, browns and sandy tones to see which colour works best with your blue ...