Posca Hydrate - the original sports drink of the ancient world - has launched Down Under, reinvented by previous SAS ...

This beverage is said to combine “ancient wisdom with modern science”. Further proof humble tap water needs some new PR.

AFFINITY has won the advisory and media account for startup Posca Hydrate. Posca Hydrate founder Ed Stening said AFFINITY was ...

Merrick Watts and Ed Stening’s Posca Hydrate has appointed AFFINITY as its advisory and media agency partner, following a competitive pitch process.Described as “the original sports drink of the ...

Launched in the 80s, POSCA paint pens and markers have been enabling generations of artists for over 30 years. Through the ‘Art over everything’ project, POSCA is helping the next generation ...