David Barnett’s PopSockets grew from a clever solution for tangled earbuds into a global brand, thanks to savvy marketing, ...

PopSockets add extra grip when holding a phone, especially on my large and relatively heavy iPhone 13 Pro Max. It also props it up on a table for hands-free video calls or watching movies.

The ever-popular PopSockets was born out of a need for accessibility. The company’s origin story began two years prior when, in 2010, founder David Barnett, a philosophy professor, was ...