In the long, quirky history of bowl games, there have been few marketing successes as complete as the Pop-Tarts Bowl. The toaster pastry brand took over the Orlando-based bowl game in 2023 and ...

Pop-Tarts is toasting up some news ... Frosted Cinnamon Roll will compete to achieve the ultimate pastry dream of being eaten by the winning team,” the company said in a press release.

Pop-Tarts officially confirmed it's bringing back a beloved flavor of its pastry–but only for a limited time. On Wednesday, the Kellanova-owned brand announced the last contender in this year's ...