Book It! turns 40 this month -- Pizza Hut's long-running reading campaign that enticed children with free pizzas was a school years staple for Gen X and older Millennials. .facebook/bookitprogram ...

The program is free to join and you can sign up at Bookitprogram.com. Pizza Hut will also be selling Book It! Bundles which ...

For every BOOK IT! Bundle sold, Pizza Hut will give a portion of proceeds to the BOOK IT! program. Currently, Pizza Hut ...

From 1984, 40 years ago? “Ghostbusters.” The Teenage Mutant Ninja Turtles. Pizza Hut’s Book It! reading program, which offers pizza as an incentive to entice kids to read. I was shocked ...

They took a pizza our hearts. Pizza Hut’s beloved pro-reading program, Book It! turns 40 this month — with over 70 million kids eagerly participating since 1984, the New York Times reported.