After releasing its AI ecobubble washing machine lineup earlier this year, Samsung has revealed an exclusive partnership with laundry power brands, Dirt Is Good (Persil) and Comfort. Initiated by ...

Particularly when that idea is more truly necessary today than it was at its inception. This is the story of how Persil became radicalised, and transformed its role from supportive advocate of relaxed ...

Unilever's advert for one of its laundry detergents, Persil, has been banned for being misleading about its environmental benefits. The television advert said Persil was "kinder to our planet ...