Hair care brand, Pantene, broke away from typical conditioner advertising tropes to launch its new Miracles product to a reluctant audience in Indonesia. Years of attempts by Pantene and other brands ...
When shampoo already hit 98% penetration, the conditioner category in Indonesia stay low at 16%. To show Pantene Miracle's superiority ... Nestlé Indonesia achieves a 13% CPM boost with Dentsu ...
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