But the brand’s most exciting innovation, Goldfish crackers sprinkled with beloved East Coast seasoning blend Old Bay, are a revelation. Unlike the Goldfish cracker that most of us recognize ...

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand ...

“The brand points to its other recent releases, like Old Bay Goldfish and Frank’s RedHot Goldfish, as products that were ‘created with adult palates in mind,’” according to People.

Among the varieties created with grown folks in mind are Goldfish Old Bay Seasoned Crackers and Goldfish Frank’s RedHot Crackers. Fans can also look forward to the sweet return of Goldfish Elf ...