Whether you’re a weekend warrior or someone more committed—like Michael Jordan or Tiger Woods, two notable brand spokespersons—Niketown wants to outfit your sporting life. The first four of ...
One of Niketown's biggest problems is that it doesn't consistently take advantage of Nike's best assets. Throughout its history, Nike has been able to land elite athletes for sponsorships more ...
Matthew McDermott Inside the new store, located in the former Niketown. Getty Images for Louis Vuitton “There’s just so much more attention to detail. And it’s bigger,” she explained.