Listen to any number of LinkedIn armchair commentators and you will believe brand purpose is well and truly dead. Consumers ...

A new brand identity has been revealed by worldwide travel company Kuoni as it aims to broaden its appeal for a new era, ...

Jaguar sent shockwaves through the automotive world when it teased its reinvention with a controversial video showcasing its ...

Jaguar's new era is here. The British automaker's first design concept premiered during Miami Art Week today. This new ...