For instance, she said that “anyone who is especially prone to caries (cavities) or have dental sensitivity, a ...

making it one of the most extensively tested mouthwash brands in the world. We continuously evaluate the latest science and monitor safety signals to evaluate the benefit risk profile of our products.

Thankfully, many oral care brands offer more cost-effective, over-the-counter teeth whitening treatments you can use at home. Experts say they aren’t as strong as in-office treatments ...

Unlike developed markets such as the United Kingdom and U.S., mouthwash is a nascent category with low relevance ... In compiling a recent case for long-term, sustained investment in brand, we were ...

Before Listerine went on to become the #1 dentist-recommended mouthwash brand, it started out as a humble disinfectant, cleaning agent, cure for dandruff, hair tonic, deodorant, and even a ...

Johnson & Johnson?s Listerine brand is tapping social and mobile to motivate consumers to take up a 21-day challenge to use the mouthwash for a chance to win a slew of prizes while improving their ...