The social media star will lead Maybelline New York's digital campaign, her first beauty campaign, launching next month.

Sewell points us toward a few of her go-to brands for natural blush. "I would try the Flower Beauty powder blushes or the ...

Maybelline’s The Falsies Lash Lift has big claims - here’s how the Stylist beauty team got on when they tried it. Last year, the number of women getting lash lifts rose by 32%. The treatment ...

What happened when a beauty editor put the viral Maybelline Lash Sensational Sky High Mascara to the test. If I’ve learnt anything from 18 months of oscillating lockdowns it’s that I’m a pro ...

Tesco has expanded its online beauty offerings, adding over 450 new cosmetic products from popular brands Maybelline, L'Oreal ...